The Clinical Esthetician: An Insider's Guide to Succeeding in a Medical Office
Author: Sallie S Deitz
Milady's The Clinical Esthetician: An Insider's Guide to Succeeding in a Medical Office is a guide to working with and for a physician in a medical setting, managing a skin care business. It offers in-depth methods for problem solving practical matters such as building a business plan, buying and selling products, dealing with office politics, tried and true treatments, and protocols, while increasing profit. Deitz depicts how a practioner can become a liasion between patient and doctor, offering a valuable service to the relationship, while building a prosperous business. In addition, topics such as Office Politics and Rules and Regulations are covered. Case studies are included, as well as chapters on handling difficult patients and situations.
Table of Contents:
Chapter 1: Getting Started.
Chapter 2: Consultation and Office Visits.
Chapter 3: Physician Referral, Patient Selection, and Computer Imaging.
Chapter 4: The Business Plan.
Chapter 5: Marketing Strategy.
Chapter 6: Handling the Product.
Chapter 7: Selling and Healthy Sales Practices.
Chapter 8: Acknowledging Office Politics.
Chapter 9: Territories and Roles Defined.
Chapter 10: Survive Office Politics and Hierarchy-and Learn to Thrive.
Chapter 11: Ethics, Risk Management, and Insurance.
Chapter 12: OSHA Made Simple.
Chapter 13: Medical Chart Writing.
Chapter 14: Skin Conditions.
Chapter 15: Tried-and-True Treatments.
Chapter 16: Treatments, Homecare and Self-care for Health-Compromised Clients.
Chapter 17: Pre- and Postoperative Care.
Chapter 18: Standard Protocols for Peels.
Chapter 19: Small Procedures and Special Clinics.
Chapter 20: Camouflage Therapy and Cosmetic Support.
Chapter 21: Think Multiculturally and in Living Color, the Big Business of Makeup, Micropigmentation.
Chapter 22: Scientific Methodology and Case Studies.
Chapter 23: Handling Challenging People and Safety in the Workplace.
Chapter 24: Meeting the Challenges within.
Chapter 25: Self-care for the Clinical Esthetician: Mind, Body, and Spirit.
Interesting textbook: L'Art de Service de Client :58 Choses Chaque Publicité et Marketing du Professionnel Devraient Savoir
SuperFoods Audio Collection: Featuring Superfoods Rx and Superfoods Healthstyle
Author: Steven G Pratt
HealthStyle is the 21st Century program for promoting vigor, preventing disease and extending your lifespan.
If, up until now you have relied on luck, genetics and a few healthy practices to achieve this goal, SuperFoods HealthStyle will be your authoritative, engaging, introduction to a new, better, life. Like SuperFoods Rx, the authors' bestselling book, SuperFoods HealthStyle takes the most recent, cutting-edge, research on what lifestyle practices have actually been proven to achieve disease prevention and improve daily functioning -- both physically and mentally -- and translates this information into simple recommendations that you can use to improve your physical and mental health now and in the future. It is about making simple, but significant changes to get the most out of life for the rest of your life.
SuperFoods Rx is based on a simple but profound premise: some foods are dramatically better than others for our health and longevity.
Steven Pratt, M.D., witnessed the positive results that occurred when his patients changed their diets to include certain powerhouse foods -- those he has identified as SuperFoods. Backed by research on 14 of the most nutrient-dense foods, this audio gives you the tools to more energy, protection against disease, and a healthy lifestyle.
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